For most employers, whenever they post a job opening, their inboxes flood with new candidates applying for the position.

While having all of these options is great for the employer, passing up on a number of qualified, and talented people is not a good option for a lot of companies.

Staying in touch with candidates that didn't make the original cut is a great way to eventually fit them into roles that come up in the future.

Just like how businesses try to build up their email list, so should recruiters.

Just like how businesses try to build up their email list, so should recruiters.Click To Tweet

Why You Shouldn't Let Go Of Great Potential

You see, whenever you have a top candidate that you want to stay in touch with, set up a candidates newsletter list in which you continually are able to add people to this list over time.

Using tools such as Aweber is a great way to get these candidates on an email autoresponder series in order to keep a constant connection with them in the future.

Not only can you use this list to stay in touch, but what it does is allows you to ensure that your brand and company are also top of mind with the candidate.

Final Thoughts

At the end of the day, these candidates are possibly your future brand ambassadors, so having them come through your doors and then losing them right away is not good for business.

Each candidate acts as a lead just like a regular business treats visitors to their website.

So in this fashion, you can email them quarterly updates of what is happening in the company, new product launches, and new job openings for example.

Treat each candidate as a potential future employee by staying in touch with them today.

Maher Abiad has been in digital media and marketing since 2000. He runs his own digital marketing agency named 3Seven7 Studios which helps businesses tells their stories and grow their audience through digital media marketing.
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