As a digital marketing agency with a multi-faceted arsenal of techniques, here at 3Seven7 Studios we are always looking for new tools to optimize our process and keep things neat and tidy.
When you have so many different clients with different needs, scheduling everything from blog posts to social media posts to press releases can get a bit messy.
Especially when you have different tools like Google Calendar, Slack, Google Drive, WordPress, things tend to get a little lost in the journey to a happy client.
That’s where CoSchedule comes in.
CoSchedule is essentially what every content marketer dreams about: a place to track, store, communicate, and schedule everything under the sun. The platform itself was built with the busy content marketer in mind, bringing together all the functionalities of the job to create one master platform for everything you want to do.
In short, CoSchedule works to bring four things together: strategic planning, team collaboration, scheduling, and tracking.
Through their drag and drop format, the system itself is simple to use and easy to look at (a plus for anyone used to working with excel sheets for everything they do).
Their social media scheduling program goes beyond just a calendar and has abilities to integrate everything from your workflow, including comments and notes between colleagues, links to raw material on Google Drive, and analytics on every post.
For many of us in this business, without a tool as powerful and all consuming as this, our work becomes a lot harder and more time consuming and can be a huge detriment to our ability to hold clients.
That’s why here at 3Seven7 we choose CoSchedule for our all our marketing needs.
In essence, CoSchedule is an all-in-one editorial calendar that works to bring together all your essential tools in one.
The most basic of uses of CoSchedule is it’s social scheduling calendar. The calendar itself is built to make it easy to read even at a glance. Some of the features include tasks, filtering content, navigation toolbars, search bars, easy clicks for content creation, and a section for unscheduled content.
The ability to collaborate becomes that much easier with a calendar like this. Colour coded with photos of your teammates, there’s no way for anyone to be left on the wayside in a system like this.
One of our favourite tools is the ability to view each item by type marked by little icons on each block. Whether it’s an ad, an email, or a webinar you know just from one easy look at your calendar.
The first step to using CoSchedule is to build your content, and with it’s easy integration of several platforms like WordPress, you don’t even have to move platforms.
There are a few different options for creating content: articles, blog post, social campaign, photos, and newsletters.
The built-in content editor itself has everything you need from notes from colleagues to version tracking if you’re collaborating with a large group.
If you don’t want to use the built-in editor, you have a lot more options to choose from by integrating apps like WordPress, Google Docs, and Evernote to make your transition to the system that much easier.
Once you’ve created the content, the rest of the process is rather simple and easy to understand. Whether you’re scheduling a blog post or a tweet you can specify the date and time and even refer back to analytics built into the software to find out the optimal timing.
All together, the platform is multi-functional and extensive and gives you the freedom to create without the burden of organizing.
But what makes CoSchedule unique as content marketing tool? Here are just a few reasons why CoSchedule goes above and beyond your generic social scheduling software.
Analytics On CoSchedule
Big data is the way of the world nowadays and CoSchedule has made it even easier for you. There’s a lot of different ways CoSchedule integrates data and tracking into the system, but here are some of our favourites.
Social Share Analytics. This is CoSchedule’s basic analytics program that brings together analytics from Facebook, Pinterest, Google+, and LinkedIn. For every link, blogpost, or image you post, CoSchedule tracks its statistics on each of these websites. Beyond that, every post also has an at-a-glance column that shows you which posts are doing the best cumulatively.
Top Content Page. The Top Content page is your one-stop shop for everything about your content and campaigns. It’ll tell you how the content did on each social media platform you have, the total reach, and help you share it again with just one click. The page itself is simple to use and gives you a great snapshot of where your campaigns are at and where you’ll need to improve in the future.
Best Time Scheduling. Another cool tool is the option to select “Best Time” when your setting the time on a post. This takes common data from all the major platforms and schedules your post for the highest traffic time for that website. Though it doesn’t use your own data for optimization, it saves you time sifting through charts to find the best time to post every day.
App Integration With CoSchedule
Any modern internet user knows that the success of an online tool is how well it plays with others. When we look at some of the most successful startup applications like Slack, they built their success on integrating with a diverse amount of commonly used applications so every user has the optimal experience.
That’s just what CoSchedule does too.
One of the most notable – and one that we’ve mentioned a lot already – is the integration of WordPress.
It seems rather obvious that a platform dedicated to content marketers would integrate to WordPress, but you’d be surprised how many tools miss this crucial step.
Beyond that, the unique part of CoSchedule is the way in which it’s integrated.
Not just a simple scheduling button on the WordPress editor, it also integrates the editor into the platform itself letting you navigate to the posts with ease in the editor.
Some other interesting functionalities exist in the ability to link Google Docs into workflows in projects between teammates. This makes it easy for teammates to collaborate on every level and not just through comments.
This way they can have a history of notes and comments on the system but also easily jump to editing a larger doc when the built-in editor just isn’t enough.
This is especially useful when working with third parties who might not be able to access the editors in CoSchedule, but can access your Google Docs but still holding up the functionality of CoSchedule in the workflow.
Some of the two most useful integrations for the SEO-inclined are Google Analytics and Headline Analyzer.
Anyone who’s been in content marketing in the last decade already uses Google Analytics, so the easy integration of it’s tracking makes life just a little bit easier for everyone.
This tracking coupled with your built-in social analytics really expands the data analysis you can do in one place. The Headline Analyzer, however, is a very interesting tool that will score your headline quality and ensure you capitalizing on word count for the most SEO value.
Most conventional tools have this built in and it’s a nice addition to an already expansive platform to have this easy to access in every post.
Lastly, and one of my personal favourites, is the easy to use Chrome Extension.
The extension makes curating content from the world-wide web as easy as a click of the button to include in social campaigns or blog posts. As a research-centric job, this is a simple solution to a heavy part of the workload.
Overall, all of CoSchedule’s integrations make life just a little bit easier and add even more value for your buck.
Using CoSchedule For Collaboration
One of the coolest parts of CoSchedule – and what makes it so unique – is its very collaborative nature.One of the coolest parts of CoSchedule is its very collaborative nature.Click To Tweet
Not just a point and click calendar, CoSchedule also offers the ability to manage the workflows of every task that goes through the system and keep your entire business on the same page.
On your dashboard, you can see a running line of Notifications, task list, incomplete tasks, and other analytics of the user’s choice.
This kind of level of thought takes CoSchedule from just a content scheduling system to an all-inclusive team management software like never seen before.
What makes a platform like this interesting to invest in now as well is the possibilities for integration is endless.
Imagine if Slack integration into the task list and notification stream? What if Trello could be built in to streamline workflows and create Kanban style production lines?
As we see this platform grow and create new integrations, we look forward to seeing this become a major competitor in the team management space and not just content management for years to come.
All in all, CoSchedule is the ultimate tool for any marketing agency looking to organize and become more productive.
Even if you like the tools you already have, CoSchedule uses integration to bring everything into one place so even the most loyal of users can enjoy switching over to CoSchedule.
Want to get your hands on this all-in-one super scheduler? Check them out at their website and get your 14 day free trial today.Tags: